Promo vids have to be fast and punchy, so we cut together all of the best moments from Lucy’s recorded video and segued songs smoothly. For editing vocalists, it’s helpful to keep mouth movements as close to the audio as possible. The audience knows it’s not all from the same concert, but they aren’t distracted by things being too out-of-sync.

Stylized typography and some fun camera tricks help to illuminate the features of this guitar learning app.

We put motion into the band’s unique logo and sync together quick cuts of exciting musical moments to emphasize the grand scale of this world tour.